THE BLOG

Since starting your biz, you’ve probably come across a plethora of advice on how to grow your business.  From YouTube videos by your favourite influencers to investing in courses: you think you’ve tried it all.  You hear the same suggestions repeatedly: promote on Pinterest, post multiple times a day, offer discounts, or even try TikTok.  […]

Growing a business requires CONSISTENT and CONSTANT effort and strategic decision-making.  It’s not for the faint-hearted. While long-term plans and goals are super important, focusing on weekly actions can provide immediate benefits and pave the way for sustainable growth. Here are THREE crucial activities you should prioritise every week to propel your bridal hair and […]

Being a bridal hair and makeup artist is not just about transforming brides into their most stunning selves on their special day. It’s also an opportunity to elevate your career and increase your income.  Let’s get you started. Here are three PROVEN effective strategies to boost your income while working with brides in 2023. Where’s […]

As a bridal hair or makeup artist it’s easy to think you’re just one of so many. That all your potential customers are just passing you by, because your competitors are crowding the industry and it’s so hard to stand out, right? You might be thinking that it’s best to try to secure any old […]

When you’re starting out as a bridal hair and makeup artist, you’ve got a unique set of skills that allow you to create stunning looks for your clients on their special day.  You’ve also got your hands full. It’s easy to want to spin ALL the plates and keep picking up more and more strings […]

I get it. Things are difficult at the moment and when you’re in the early stages of building your bridal hair and makeup business, you may not be able to invest heaps of cash into marketing. But this is actually easily fixed. If you don’t have money to spare for marketing, then what you have […]

We all go through periods of our businesses where we think it’s not working.​​​​​​​​ It can be so easy to keep looking sideways at the competition, or more likely, of the people who are miles ahead. First things first, it’s just not appropriate to do this. They’ve been on a journey, much like the same […]

How often do you compare yourself to other bridal hair or makeup artists? Or, how often do you get so distracted by other pro artists that you can’t focus on your own business?  Literally. As a freelance makeup artist, it can be tempting to constantly compare yourself to others in your industry. However, this type […]

How many times have you heard the phrase: “Can I pick your brains for a minute?”. If you have done, how many times and therefore how many minutes have you given away for free. It’s great to be kind, but take my advice: As a wedding hair and makeup artist, you shouldn’t let people pick […]

​​​​​​​​ When you’re new to the bridal hair and makeup game, the terms used to promote your biz can be confusing and all run into one.  Marketing, PR, advertising, branding, social media…all the same? Pretty much? Nope. Let me break it down: Marketing is what brings you the leads, the calls, the bookings, the deposits​​​​. […]