We all go through periods of our businesses where we think it’s not working.​​​​​​​​ It can be so easy to keep looking sideways at the competition, or more likely, of the people who are miles ahead. First things first, it’s just not appropriate to do this. They’ve been on a journey, much like the same […]

February 10, 2023

Stop Comparing Yourself To Other Hair Or Makeup Artists And Focus

How often do you compare yourself to other bridal hair or makeup artists? Or, how often do you get so distracted by other pro artists that you can’t focus on your own business?  Literally. As a freelance makeup artist, it can be tempting to constantly compare yourself to others in your industry. However, this type […]

January 31, 2023

Why you need to GHOST everyone to get ahead in your hair and makeup biz

How many times have you heard the phrase: “Can I pick your brains for a minute?”. If you have done, how many times and therefore how many minutes have you given away for free. It’s great to be kind, but take my advice: As a wedding hair and makeup artist, you shouldn’t let people pick […]

December 20, 2022

Your Time Is Money – Don’t Give It Away For Free!

​​​​​​​​ When you’re new to the bridal hair and makeup game, the terms used to promote your biz can be confusing and all run into one.  Marketing, PR, advertising, branding, social media…all the same? Pretty much? Nope. Let me break it down: Marketing is what brings you the leads, the calls, the bookings, the deposits​​​​. […]

November 16, 2022

Branding VS Marketing EXPLAINED

Growing a business from the ground up is no mean feat, and lots of thought, effort and time goes into it.  With investment and careful planning, your biz will go from strength to strength. Sometimes though, you just want a quick fix. Something to inject energy into your business to give it a boost – […]

October 10, 2022

Three QUICK FIXES to boost your hair and makeup biz

Comfy slippers. Your favourite box set you’ve seen a million times. An old dressing gown which you should probably replace but you don’t, because it’s so…comfortable. Look, some comfort in your life is very much needed. It’s the kind of comfy familiarity that can stand you at ease with your life, and help you sleep […]

September 6, 2022

Why being ‘uncomfortable’ is a GOOD thing

Some things can be left to chance. In fact, some things are quite nice to be left to destiny. Kismet, serendipity – you know what I mean! However, your marketing strategy isn’t one of them. Getting ahead of other hair and makeup artists means being strictly connected to one target bridal audience. You need to […]

August 11, 2022

Why your marketing shouldn’t be left to chance

What do you consider as luxury? I had someone say to me recently that they felt they “couldn’t be” luxury with their brides. They told me they felt this way because they didn’t have a dedicated salon or a home studio to serve higher calibre clients in the wedding space. The thing is, you truly […]

August 11, 2022

You can ALWAYS offer luxury service – no matter what!

What is a successful business, if not a line of opportunities leading to an established base? Today I’m here to offer my tips on how to make sure that every interaction you have can lead to an opportunity to level-up your bridal hair and makeup business.  When you’re trying to get yourself set up, or […]

January 1, 2022

Wasting opportunities? Stop underselling yourself.

A lot goes into your bridal hair and makeup businesses, from the hard work you put into your actual services to the products you choose, buy and take with you. There’s a whole other side though as you know, and that’s your customer base, your branding, your advertising and all that goes along with creating […]

December 1, 2021

Boost your business with amazing reviews every time.