As a bridal hair or makeup artist it’s easy to think you’re just one of so many. That all your potential customers are just passing you by, because your competitors are crowding the industry and it’s so hard to stand out, right?
You might be thinking that it’s best to try to secure any old client, because the higher-spending brides are spending their money elsewhere.
Well, it’s not actually true!
Did you know that by increasing your prices, you could actually find it easier to attract high-spending clients and get sales over the line?
Think about it.
It takes the same amount of energy, effort and time to sell a £300 makeover as it does a £100 makeover…the only difference is the price. By offering services at a high price point, you’re positioning yourself as a premium wedding supplier. Someone in demand, and high-calibre whose services are in-demand.
Your perceived value as a bridal hair and makeup artist can only increase.
So how can you do this?
First things first, check your UX and customer journey on your website or booking process. If it’s difficult to navigate or there are broken connections, no one is going to complete the journey and they will be completely put off, even if they love the looks you create.
If you want to clinch those high-spending brides, you need to make it as EASY as possible for them to book with you.
Secondly, you need to polish your branding. Invest in a domain and a proper email account with your name in it, rather than using a Gmail or Hotmail account. Yes, they’re free – but anyone can have one of those.
We’re wanting to set you up as an established, permanent business person, not someone who has an email address they signed up for five minutes ago!
Speaking of polishing, you should always make sure your online presence is clean, calm, professional and high-end. By all means, have a personal private account where you upload family pictures, nights out and what you had for lunch.
But high-spending brides are likely to be put off by this. They’re buying a service, but they’re also buying you. And there’s a way to conduct yourself online to connect with people like this.
There’s a fine line between showing off your personality and brand and showing off TOO much to potential clients.
And not everyone gets it right.
Want to make sure you get it right the first time? Visit my shop for a wealth of information on growing and maintaining your biz!
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