Why Our Inner Circle Members Make A Difference In The Wedding Industry

You’re about to read real-life ‘case studies’ from just 5 of our Inner Circle members.

Many of these special hair and makeup artists started where you are right now reading this page.

What made a difference for them was their COACHABILITY, WILLINGNESS to learn, and OPENNESS to make quick DECISIONS.

Their ‘ATTITUDE’ moved-the-needle and created enough momentum to put their business into ‘GROWTH’ mode!


Case Study #1 Sophie Jakeman


Before Inner Circle:

  • In 2021 her bookings were solely through other artists
  • Struggled without leads or a proper business structure
  • Wanted to take her business from an expensive hobby to a full time career

ACCEPTED TO Inner Circle:

  • She joined the Inner Circle in October 2022
  • Implemented our systems and strategies immediately
  • Focused on growing her own business
  • Made it work around her toddler son

RESULTS IN Inner Circle:

  • Beginning of 2022 she received 114 leads
  • Quit her part time waitressing job
  • Took £18,145 in new bookings in 90 days
  • Walked into 2023 with 31 weddings
  • On track to hit an annual 6-figure income
  • Over 95% growth in the Inner Circle

Case Study #2 Katrina Kelly 


Before Inner Circle:

  • In 2020 her wedding business wasn't even off the ground
  • Working 3 days a week at a busy hair salon
  • Tried to start her wedding business with disappointing results
  • Invested in Kerry Curl 1:1 coaching programme to learn how to attract more brides

ACCEPTED TO Inner Circle:

  • She graduated into the Inner Circle in November 2021
  • Transitioned from full time hairstylist to full time bridal hair specialist
  • Reinvented her business and built a strong personal brand within the wedding industry
  • Gained new clarity on the direction her company

RESULTS IN Inner Circle:

  • Increased her pricing structure to ‘high-ticket’
  • Quit her salon job
  • Listed on 5 luxury wedding venue supplier lists
  • Took £8.5k in one calendar month
  • Walked into 2023 with 124 leads from engagement season
  • Consistently achieving £15k or higher every 90 days
  • Over 94% growth inside the Inner Circle

Case Study #3 HANNAH MASON

Before Inner Circle:

  • Working for a local law firm
  • In May 2022 she launched her makeup business
  • Invested in Bridal Business Academy, closed one client in the DM’s that paid for her training
  • After implementing a few strategies from BBA, revamped her social media and quickly grew her following with ideal clients

ACCEPTED TO Inner Circle:

  • She graduated into the Inner Circle in November 2022
  • Increased her pricing without turning away mainstream market leads
  • Implemented many strategies and systems
  • Changed her ‘biz-identity’ and brand positioning

RESULTS IN Inner Circle:

  • By the end of March 2023 she had taken £10,121 in new bookings
  • Quit her law firm job
  • Got her business listed with 3 luxury wedding venues
  • 98% growth in the Inner Circle



Before Inner Circle:

  • Working for a local beauty salon
  • Struggled with finding clarity within her business
  • Profitability was low and under charging
  • Wanted to increase visibility and credibility but didn't know how

ACCEPTED TO Inner Circle:

  • She joined the inner circle in September 2022
  • Acquired new business skills and learned how to attract quality leads
  • Revamped her emails, copy, everything
  • Gained new clarity on the direction of her business

RESULTS IN Inner Circle:

  • By January 2023 made £12,286 in 90 days
  • Quit her salon job, now works from home
  • Got listed with 3 luxury wedding venues
  • Over 69% growth in the Inner Circle

Case Study #3 MARIA LUCAS


Before Inner Circle:

  • Struggled without systems or a proper business structure
  • Reached a ‘revenue plateau’ limiting growth for 3 years
  • Had a 99% revenue decrease (2020) because of COVID

ACCEPTED TO Inner Circle:

  • Invested in Kerry Curl’s 1:1 coaching programme to acquire more business skills
  • Implemented systems, revamped her social media channels
  • Dedicated to working ‘on’ her business, not just ‘in’ it
  • Gained clarity on her purpose and vision for her business & team

RESULTS IN Inner Circle:

  • Eliminated her 3 year business revenue plateau
  • Introduced premium pricing structures
  • Got featured in multiple wedding magazines
  • Jan 2023 achieved £13,621 in 90 days
  • Over 51% growth in the Inner Circle

My cup is empty, I’m ready to join the inner circle


What other industry leaders have to say about Kerry Curl

"Kerry is the leading expert in the world of wedding hair and makeup artists...

If you are thinking of working with her, do not hesitate. She’s a genuine, knowledgeable and a smart business woman! Highly recommend her’’

Kelly Mortimer,
UK’s #1 expert in wedding sales

"Kerry is a 'mover and shaker' in the wedding industry...

 I love the way she has carved her coaching niche in that sector. As a fellow wedding industry 'name' her enthusiasm is infectious, and she is developing a smart, sharp reputation for her coaching delivery.

I would recommend anyone looking for a savvy industry coach to consider her, and the coaching group she has founded’’

heather stanford, 
The Legal Fairy GodMother To The Wedding Industry

"I’ve known Kerry for 8 years, she’s the perfect fit!"

I have known and worked with Kerry in the wedding industry for 8 years, from working with her as she grew a successful business as the Cambridge Makeup artist and then as she transitioned into mentoring.

If you are looking for help and advice to grow your beautify business within the wedding industry and want to work with someone who has walked the path first - Kerry is the perfect fit!

Becca Poutney,
Wedding Industry Marketing Expert - Vicinity Weddings

People who meet Kerry says it changes their lives.

Kerry Curl is a respected female entrepreneur & mentor in the wedding industry.

Kerry has been featured in authority magazine, metro, woman & home, and stylist magazine.

Through her Podcast she has interviewed Kristina Gasperas, Botias and many other highly respected wedding industry hair and makeup professionals.

Today she is the founder of the Inner Circle: The premier group programme for bridal hair and makeup artists generating 5 & 6 figure revenues.

Many of the world's leading hair and makeup artists trust Kerry to help them grow their business to scale, increase their revenues by hundreds and thousands, and become the female entrepreneurs they were always meant to be.


The 5 Most Commonly Asked Questions We Often Receive From Inner Circle Applicants

Final point: Unless you’re open and willing to stick with us for 3+ years, you won't achieve the financial success you’ve been dreaming of.

We want long term members, end of story.

Let's get started…