Growing a business requires CONSISTENT and CONSTANT effort and strategic decision-making.
It’s not for the faint-hearted.
While long-term plans and goals are super important, focusing on weekly actions can provide immediate benefits and pave the way for sustainable growth.
Here are THREE crucial activities you should prioritise every week to propel your bridal hair and makeup business forward.
A VIP package
You need to stop limiting yourself to servicing only a certain calibre of bride. If you only have one price, you can only go so far with attracting higher-quality leads. The problem with this, too, is that with one price you’re looking at ‘high-volume’, rather than ‘high-profit’. Essentially, doing more work for less money.
Consider creating a top-tier, VIP bridal option that offers exclusive services, personalized experiences, and premium add-ons. This can attract affluent customers who are willing to spend more for a truly exceptional wedding experience.
Invest in Ad-Spend and Sponsorship
You need to spend to earn money. Too many bridal hair and makeup artists rely on word-of-mouth and their social pages to do the talking. While bothare valuable, there is so much more value in putting some money behind your ad spend for marketing.
Identify the platforms where your target audience spends their time and invest in targeted ads to increase your brand’s visibility.
Outsource and Delegate Tasks
It’s essential to focus on your core competencies and strategic decision-making – you’re the boss! Outsourcing and delegating tasks that are time-consuming or outside your expertise can free up your time to concentrate on your bridal hair and makeup business growth. Evaluate areas where external assistance can add value, such as your accounts, marketing, or administrative tasks. Whether you hire freelancers or collaborate with specialised agencies, this approach will free up your time to help you concentre on your leads.
Remember, consistent effort and adaptability are key to achieving sustained business growth and staying ahead in a competitive market.
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