THE BLOG

How many times have you heard the phrase: “Can I pick your brains for a minute?”. If you have done, how many times and therefore how many minutes have you given away for free. It’s great to be kind, but take my advice: As a wedding hair and makeup artist, you shouldn’t let people pick […]

​​​​​​​​ When you’re new to the bridal hair and makeup game, the terms used to promote your biz can be confusing and all run into one.  Marketing, PR, advertising, branding, social media…all the same? Pretty much? Nope. Let me break it down: Marketing is what brings you the leads, the calls, the bookings, the deposits​​​​. […]

Growing a business from the ground up is no mean feat, and lots of thought, effort and time goes into it.  With investment and careful planning, your biz will go from strength to strength. Sometimes though, you just want a quick fix. Something to inject energy into your business to give it a boost – […]

Comfy slippers. Your favourite box set you’ve seen a million times. An old dressing gown which you should probably replace but you don’t, because it’s so…comfortable. Look, some comfort in your life is very much needed. It’s the kind of comfy familiarity that can stand you at ease with your life, and help you sleep […]

Some things can be left to chance. In fact, some things are quite nice to be left to destiny. Kismet, serendipity – you know what I mean! However, your marketing strategy isn’t one of them. Getting ahead of other hair and makeup artists means being strictly connected to one target bridal audience. You need to […]

What do you consider as luxury? I had someone say to me recently that they felt they “couldn’t be” luxury with their brides. They told me they felt this way because they didn’t have a dedicated salon or a home studio to serve higher calibre clients in the wedding space. The thing is, you truly […]

What is a successful business, if not a line of opportunities leading to an established base? Today I’m here to offer my tips on how to make sure that every interaction you have can lead to an opportunity to level-up your bridal hair and makeup business.  When you’re trying to get yourself set up, or […]

A lot goes into your bridal hair and makeup businesses, from the hard work you put into your actual services to the products you choose, buy and take with you. There’s a whole other side though as you know, and that’s your customer base, your branding, your advertising and all that goes along with creating […]

Starting your own wedding hair and makeup business is fun and exciting, but you can often feel adrift when you’re completely on your own. Instead of trying to do it all yourself, have you considered expanding your circle and bringing in someone else who’s part of the industry to help? Working collaboratively, instead of individually, […]

When you start your own bridal hair and makeup business, it’s likely you will be feeling super excited, bursting with ideas and raring to go. You’ll have your own branding, your website in the works and dreams of your future customers leaving happy and satisfied reviews.  This initial excitement can be somewhat damped though, when […]