When you’re new to the bridal hair and makeup game, the terms used to promote your biz can be confusing and all run into one.
Marketing, PR, advertising, branding, social media…all the same? Pretty much?
Let me break it down:
Marketing is what brings you the leads, the calls, the bookings, the deposits.
…and branding is posting just hair or makeup pictures.
While you might be hearing a lot about personal branding – and it IS important – it’s marketing that moves a prospective client on in the sales journey, leading them to say yes, and make the sale.
Branding is about defining who you are as a company. It’s your mission, your values, and what makes you special and unique.
Using only branding campaigns though, you give the reader no incentive to take the next step. They might ‘like’ your pictures or even ‘save’ them for inspo…but do they want to have their hair and makeup done by YOU
At the core, marketing strategies are meant to drive results – and marketing activities, trends and methodologies are constantly evolving – can you keep up?
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