THE BLOG

As a bridal hair or makeup artist it’s easy to think you’re just one of so many. That all your potential customers are just passing you by, because your competitors are crowding the industry and it’s so hard to stand out, right? You might be thinking that it’s best to try to secure any old […]

When you’re starting out as a bridal hair and makeup artist, you’ve got a unique set of skills that allow you to create stunning looks for your clients on their special day.  You’ve also got your hands full. It’s easy to want to spin ALL the plates and keep picking up more and more strings […]

I get it. Things are difficult at the moment and when you’re in the early stages of building your bridal hair and makeup business, you may not be able to invest heaps of cash into marketing. But this is actually easily fixed. If you don’t have money to spare for marketing, then what you have […]

We all go through periods of our businesses where we think it’s not working.​​​​​​​​ It can be so easy to keep looking sideways at the competition, or more likely, of the people who are miles ahead. First things first, it’s just not appropriate to do this. They’ve been on a journey, much like the same […]

How often do you compare yourself to other bridal hair or makeup artists? Or, how often do you get so distracted by other pro artists that you can’t focus on your own business?  Literally. As a freelance makeup artist, it can be tempting to constantly compare yourself to others in your industry. However, this type […]

How many times have you heard the phrase: “Can I pick your brains for a minute?”. If you have done, how many times and therefore how many minutes have you given away for free. It’s great to be kind, but take my advice: As a wedding hair and makeup artist, you shouldn’t let people pick […]

​​​​​​​​ When you’re new to the bridal hair and makeup game, the terms used to promote your biz can be confusing and all run into one.  Marketing, PR, advertising, branding, social media…all the same? Pretty much? Nope. Let me break it down: Marketing is what brings you the leads, the calls, the bookings, the deposits​​​​. […]

Growing a business from the ground up is no mean feat, and lots of thought, effort and time goes into it.  With investment and careful planning, your biz will go from strength to strength. Sometimes though, you just want a quick fix. Something to inject energy into your business to give it a boost – […]

Comfy slippers. Your favourite box set you’ve seen a million times. An old dressing gown which you should probably replace but you don’t, because it’s so…comfortable. Look, some comfort in your life is very much needed. It’s the kind of comfy familiarity that can stand you at ease with your life, and help you sleep […]

Some things can be left to chance. In fact, some things are quite nice to be left to destiny. Kismet, serendipity – you know what I mean! However, your marketing strategy isn’t one of them. Getting ahead of other hair and makeup artists means being strictly connected to one target bridal audience. You need to […]