Some things can be left to chance. In fact, some things are quite nice to be left to destiny. Kismet, serendipity – you know what I mean! However, your marketing strategy isn’t one of them.
Getting ahead of other hair and makeup artists means being strictly connected to one target bridal audience. You need to define customers wisely for your hair and makeup business. As you apply your new strategy, many of your previous hurdles will be overcome and you can target more precisely, as well as investing time and budget to your marketing strategy effectively.
There’s three ways you can absolutely nail this:
Becoming unique from your competitors
While it’s amazing to be an all-rounder (props if you are!), often clients are looking for something specific. This will factor into their search terms and what they’re willing to pay. Drill down into what you’re really good at and then create your marketing strategy around this. That’s not to say that you can’t include elements of the other things you love and want to work on, but a niche is definitely the way to play it.
Having a client attraction system
There are plenty of ways to implement a lead system without advertising or spending a heap of money – I can help you there. Ask yourself: what is it that attracts my clients, and how can I fine-tune the way I achieve this consistently?
Delivery of services with an unmatched attention to detail
If you can carry off a one-off, signature wedding experience with unmatched attention to detail that can only be given to ONE bride and bridal party per wedding day – then use this amazing offering to your advantage!
Want to know specifically how to do this for better leads in your hair and makeup business?
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