What do you consider as luxury?
I had someone say to me recently that they felt they “couldn’t be” luxury with their brides. They told me they felt this way because they didn’t have a dedicated salon or a home studio to serve higher calibre clients in the wedding space.
The thing is, you truly can be ‘luxury’ ANYWHERE.
Do you present yourself and your kit as FIVE STAR, and you’re impeccable with your service? If yes, that’s absolute luxury, is it not?
If you arrive at a bride’s own home, impeccably dressed with luxury products ready to give her an epic makeover, there’s nothing more luxurious than that. You don’t have to have a full-blown salon to invite brides to – that can come later (if that’s what you want!). Just you, your kit and your expertise can fill a bride with absolute confidence and ensure she feels that she has just had the most luxurious experience.
It’s time to start believing in yourself and have faith that you are delivering a luxe service. You’ll soon start to actually feel it and you know what? When you level up inside, people around you on the outside will start to notice.
It’s not just the physical experience though. It’s your brand positioning, your social media presence, your website and more that ties it all together and gives the look and feel of absolute luxury.
Want to know specifically how to create a luxury offering for your hair and makeup business?
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