THE BLOG

As a bridal hair and makeup artist, transparency is SO key to building trust and attracting clients. But so many suppliers hide their prices online…in the misguided thought that it might entice more enquiries! But trust me, this tactic often has the opposite effect, deterring brides and reducing how many brides approach you.  And here’s […]

It’s one thing to be a decent HMUA. It’s another completely to be smashing it on the business side, too.  Here’s where you can really set yourself apart from the rest when it comes to nailing your USP, how you present yourself to clients and of course, how you find high-quality, top-of-the-range clients in the […]

It’s a tough one. You think you’ve been putting loads of effort into your business but things seem to have ground to a halt, or you’re only able to book low-quality clients.  Why? Sorry to say it, it’s you – not them!  Some of the most common issues I see when low-quality clients are normal […]

The relationship with your bride is an ongoing process and journey. Take it from me, you shouldn’t just be checking in with them for payments and to sign contracts. For them to feel really appreciated by you, there are so many things you can do to make them feel supported and spoiled. There are so […]

It’s understandable that people are slowing down their spending at the moment. Less meals out, no new clothes and cutting back on streaming services perhaps.  But I’ll tell you something that most aren’t cutting back on…their WEDDINGS! You know why? Because they know that those photographs are going to be hung up in their houses […]

There’s a lot of noise in the bridal HMUA industry so it’s a good idea to get clarity on your unique proposition to attract dream clients. But how? Here are 3 ways to find your USP within the marketplace: What style are you most passionate about? As the saying goes ‘where there’s passion, there’s money’. […]

I think you’re leaving money on the table…and after reading this, you’ll want to change up your bio ASAP! As a bridal HMUA, you know that planning a wedding is the most important, emotive purchase a bride can ever make. There’s a lot that goes into making those decisions, and they don’t make any single […]

How many times have you emailed your potential brides to say… ‘’Hi, I’m just emailing to follow up with you’’ Sorry to say it, but it’s lines like these that make me cringe! And if you’ve ever typed that out to a bride, you’re shooting yourself in the foot.  Using lines like the above are […]

Expanding your bridal business team is such an exciting step that signifies growth and success.  Congratulations! However, before you take the plunge into this new chapter, it’s crucial to reflect on certain aspects of your business and YOUR personal approach.  Letting go of certain habits or mindsets is the only way for a smooth process…sometimes […]

Why would you want to look like every other HMUA out there? If you’re tired of the same old before-and-after shots on Instagram, it’s time to spice things up in the new year. Because if you’re not fully booked, then you’re potentially not giving any perspective to what you can do! Here are 20 engaging […]