It’s a tough one. You think you’ve been putting loads of effort into your business but things seem to have ground to a halt, or you’re only able to book low-quality clients.  Why? Sorry to say it, it’s you – not them!  Some of the most common issues I see when low-quality clients are normal […]

July 18, 2024

Listen up: this is why you’re struggling to attract high-quality clients

The relationship with your bride is an ongoing process and journey. Take it from me, you shouldn’t just be checking in with them for payments and to sign contracts. For them to feel really appreciated by you, there are so many things you can do to make them feel supported and spoiled. There are so […]

June 7, 2024

5 ways to spoil your brides

It’s understandable that people are slowing down their spending at the moment. Less meals out, no new clothes and cutting back on streaming services perhaps.  But I’ll tell you something that most aren’t cutting back on…their WEDDINGS! You know why? Because they know that those photographs are going to be hung up in their houses […]

May 7, 2024

Stop saying brides can’t afford you – they can!

There’s a lot of noise in the bridal HMUA industry so it’s a good idea to get clarity on your unique proposition to attract dream clients. But how? Here are 3 ways to find your USP within the marketplace: What style are you most passionate about? As the saying goes ‘where there’s passion, there’s money’. […]

April 8, 2024

What’s your USP? How to find your bridal HMUA niche

I think you’re leaving money on the table…and after reading this, you’ll want to change up your bio ASAP! As a bridal HMUA, you know that planning a wedding is the most important, emotive purchase a bride can ever make. There’s a lot that goes into making those decisions, and they don’t make any single […]

March 8, 2024

Why you’re attracting budget-conscious brides…and what to do about it

How many times have you emailed your potential brides to say… ‘’Hi, I’m just emailing to follow up with you’’ Sorry to say it, but it’s lines like these that make me cringe! And if you’ve ever typed that out to a bride, you’re shooting yourself in the foot.  Using lines like the above are […]

February 20, 2024

How to take a deposit without scaring brides off

Expanding your bridal business team is such an exciting step that signifies growth and success.  Congratulations! However, before you take the plunge into this new chapter, it’s crucial to reflect on certain aspects of your business and YOUR personal approach.  Letting go of certain habits or mindsets is the only way for a smooth process…sometimes […]

January 25, 2024

6 things you need to let go of before you expand your bridal team

Why would you want to look like every other HMUA out there? If you’re tired of the same old before-and-after shots on Instagram, it’s time to spice things up in the new year. Because if you’re not fully booked, then you’re potentially not giving any perspective to what you can do! Here are 20 engaging […]

December 28, 2023

Do THESE HMUA tricks on social media in the new year

The holiday season is fast approaching – quicker than you think. But there’s still time to earn THOUSANDS of pounds to boost your income by the end of the year. For hair and makeup artists, this is THE perfect time to earn that extra cash. Keep it on the down-low – here are five lucrative […]

November 29, 2023

Are you a HMUA? Here’s how to make an easy £5K for Christmas

Receiving a negative Google review can be a painful experience for any business owner. But for a bridal hair and makeup artist, it hurts because it’s your craft that is in question. It stings, and your immediate reaction might be to defend your reputation. However, it’s important to remember that it’s not the end of […]

November 1, 2023

Handling Negative Google Reviews: What Should You Do?