It’s understandable that people are slowing down their spending at the moment. Less meals out, no new clothes and cutting back on streaming services perhaps. 

But I’ll tell you something that most aren’t cutting back on…their WEDDINGS!

You know why?

Because they know that those photographs are going to be hung up in their houses for the lifetime of that marriage – and they want to look out of this world. And brides – the ones you want, anyway – know that this kind of investment comes with a price tag.

As a specialist freelance bridal hair or makeup artist, you should be targeting brides that either have:

1. A specific hair or makeup look in mind
2. Hired other high-end wedding suppliers who can deliver as you do

The reason is that it’s super simple to provide them with a return on investment. You get paid what you’re worth, and they look their absolute best on the biggest day of their lives.

If you’re not booking these brides, it has NOTHING to do with the cost of living crisis or that it’s not booking season, so stop telling yourself this story!

Those brides are out there, and those in my circle are getting booked for two-day events with high-spending brides. Don’t sell yourself short!

Follow me @kerrycurlcoaching for more helpful tips on growing and scaling your business with brides to 5 & 6 figures as a bridal hair or makeup artist, and if you’re ready to follow up with brides like a pro and leave the neediness to your competition, CLICK HERE.