The relationship with your bride is an ongoing process and journey. Take it from me, you shouldn’t just be checking in with them for payments and to sign contracts.

For them to feel really appreciated by you, there are so many things you can do to make them feel supported and spoiled. There are so many reasons to ‘check in’ with brides with milestones along the way, and in my opinion, is the best way to enhance the human connection between you and your client and excite them before their special day.

So, I’ve curated 5 categories of memorable ideas and specific items your brides will love! This advice will keep your brides feeling really warm and happy throughout their customer journey, remembering your thoughtfulness even long after the wedding day itself.

Don’t forget, generosity is your secret weapon in the wedding space & will allow you to boost reviews and referrals with brides.

1. Send a handwritten card to show them you care with something that arrives in the post
2. Add them to an email list and send valuable tips in the lead-up to their wedding
3. Be prompt with your responses – you’ll help them feel secure!
4. Follow up after your preview session, don’t leave it until the wedding to speak again
5. Create a referral programme that allows them to make money by sharing your brand

Ready to learn how to attract more brides in 2024? Follow me @kerrycurlcoaching for more helpful tips on growing and scaling your business, and if you’re ready to follow up with brides like a pro and leave the neediness to your competition, CLICK HERE.