I think you’re leaving money on the table…and after reading this, you’ll want to change up your bio ASAP!

As a bridal HMUA, you know that planning a wedding is the most important, emotive purchase a bride can ever make. There’s a lot that goes into making those decisions, and they don’t make any single one lightly.

In fact, they need to be ‘’wooed’’ – not just by their husband-to-be, but also by their wedding suppliers.

So how can you get them over the line?

Well, your website should be your hardest-working employee in your business. If you don’t believe me: Google data says that a HUGE 70% of a buying decision has been made by a new customer BEFORE they even reach your contact page.

I’ll let you into a little secret.

STOP sending your potential clients straight to your contact page FIRST.

Why?

• One of the key things to get right on your Instagram page is to invite potential clients on a customer journey, one where they can deepen their relationship with your brand 
• You invest time into your website, you make sure it’s in working order regularly and then you expect results; so why wouldn’t you give it a better opportunity to win your clients?
•  It’s like walking into a shop and instead of browsing, just walking straight to the till empty-handed and confused

Why would anyone buy from you? They’ve not been shown anything valuable at all, so why would they pay good money for anything?

Here’s a valuable lesson in business for you: value-add first, price second.

So, just like you would an employee, give your website a chance to bring home the bacon, without clipping its wings!

Follow me @kerrycurlcoaching for more helpful tips on growing and scaling your business with brides to 5 & 6 figures as a bridal hair or makeup artist, and if you’re ready to follow up with brides like a pro and leave the neediness to your competition, CLICK HERE.