Why would you want to look like every other HMUA out there? If you’re tired of the same old before-and-after shots on Instagram, it’s time to spice things up in the new year. Because if you’re not fully booked, then you’re potentially not giving any perspective to what you can do!

Here are 20 engaging hooks that will not only capture attention but also increase your engagement and deposits, turning those followers into booking brides.

→ The #1 reason your makeup is separating and what I can do about it
Address common makeup concerns and showcase your expertise.

→ Real VS fake: You decide
Educate your audience on discerning quality from imitation

→ The secret to the perfect trial BEFORE your appointment
Highlight the importance of trials and their impact on the final look

→ How I properly make sure everything stays put on your wedding day
Share behind-the-scenes tips for long-lasting beauty 

→ My brides go CRAZY for this {insert product/service}
Showcase your best-loved products or services

→ My most embarrassing story…
Inject personality by sharing a relatable experience

→ Why bother with a trial?
Educate your audience on the benefits of trial runs for flawless results

→ Am I too old for this look?
Address common concerns about age-appropriate makeup

→ A picture-perfect wedding with shockingly good {insert hair/makeup} results
Paint a vivid picture of the dream weddings you create

→ What makes a good trial run
Offer insights into what clients should expect and how to prepare

→ Can a smaller bridal party be an advantage?
Discuss the advantages of a more intimate bridal party

→ How to make better decisions at your trial run
Guide clients on making informed choices during their trial

→ How you should adjust your wedding morning to accommodate gifting
Provide practical advice for a stress-free wedding morning

→ Could hair extensions be good for you?
Explore the power of hair extensions

→ Could the no-makeup makeup look be good for your wedding day?
Showcase the beauty of a natural and radiant bridal look

→ Eyelash extensions: how to blossom on your wedding day with them
Highlight the impact of eyelash extensions on bridal beauty

→ Mothers of the bride’s hair: don’t panic
Address common concerns and offer solutions for mothers of brides

→ How to turn your Pinterest board into a reality
Turn inspiration into reality with practical advice

→ Veils and how to wear them like a boss
Demonstrate different veil styles and techniques

→ An old makeup trick still produces a TON of happiness
Share timeless beauty secrets that never go out of style

Diversifying your content and steer away from the typical before-and-after shots – give YOURSELF a better shot. 

You’ll not only captivate your audience but also position yourself as a knowledgeable and personable HMUA in the competitive world of bridal business.

Learn how to optimise your social feed by checking out my shop and bridal business podcast TODAY.