As a bridal hair and makeup artist, transparency is SO key to building trust and attracting clients. But so many suppliers hide their prices online…in the misguided thought that it might entice more enquiries! But trust me, this tactic often has the opposite effect, deterring brides and reducing how many brides approach you. 

And here’s why hiding your prices could be costing you valuable clients:

Brides Need Clarity!

Wedding planning is super stressful and full of decisions. Brides juggle countless suppliers and want to make informed, quick choices. If your prices aren’t visible, they might assume you’re out of their budget or not aligned with their needs. By offering clear, upfront pricing, you make it easier for them to make confident decisions about hiring you.

It Feels Shady

Trust is everything, especially when planning a wedding. Hiding your prices can make you seem secretive – and not in a good way. Brides might feel uneasy, wondering why they have to jump through hoops just to know your rates. This lack of transparency can lead them to choose another supplier who is more open and straightforward.

Brides Value Their Time

Brides don’t want to spend hours emailing suppliers for quotes. When prices are missing, they’re more likely to skip over your services and choose someone who saves them time with clear, accessible information. Transparency shows you respect their time and decision-making process.

You Risk Losing Quality Leads

By sharing your prices upfront, you allow brides to quickly determine if you’re a good fit for their budget and vision. Without this information, you risk losing interested clients who may assume you’re too expensive.

So take my advice – it’s worth being upfront with your prices, as you can increase enquiries and attract brides who are ready to book on the spot. 

Don’t miss out on clients by hiding key information – clarity leads to confidence and more business!

Kerry x

P.S. Want more? Try my Dream Bride Attraction course to secure quality bookings!